Does Your Business Need a Web Site?
By Sandra K. Williams ©1997
Can you remember the last time you looked at the business page of a newspaper and didn’t see an article about the Internet? Perhaps you’ve wondered if a business Web site would help your business.
If you sell by catalog, having a Web site can expand the reach of your catalog. When potential customers call requesting your catalog, you can direct them to your Web site for information about sales not advertised in your catalog. You can offer short-term promotions more quickly on your Web site — the lead time required for printed catalogs is eliminated. And you can take orders 24 hours a day over the Internet.
If you have many requests for information about your services or products, you can direct callers to your Web site for detailed information, including product photos, specifications, and testimonials from satisfied customers. Having information posted on your Web site can reduce the amount of money you spend on mailing brochures.
If you currently sell only in your local area but want to grow your business nationally or internationally, you can reach buyers worldwide with your Web site.
If you sell complex equipment, you can post user manuals and troubleshooting guides on your Web site. By offering detailed information that can be easily updated as your products are modified or updated and that’s available 24 hours a day, you can increase your customers’ satisfaction with your products.
According to a 1997 study by The Strategis Group, Internet users have an average annual household income of $54,000, and over 58 percent have a college degree. If these criteria fit your target market or any of the ifs above fit your situation, seriously consider getting your Web site up and growing your business.
Published in the River City Small Business News