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Sacramento Portuguese Heritage Recipe Book

Just about ten years ago I laid out a fund-raising recipe book for Gloria Council No. 3 of IDES. I got involved in other things and the project lapsed. Then a few months ago someone called me wanting one of those books. Of course none were to be had. Continue reading “Sacramento Portuguese Heritage Recipe Book”

It’s only easy if you know how to do it

From Jakob Nielsen’s Alertbox:

In our current round of usability research, only 76% of users who expressed a desire to run a Google search were successful. In other words, 1/4 of users who wanted to use Google couldn’t do so. (Instead, they either completely failed to get to any search engine or ended up running their query on a different search engine — usually whatever type-in field happened to be at hand.) . . . Also, for this round of research we’re deliberately recruiting above-average users.

Following that link:

Unless a specific study calls for participants with a different profile, we mostly recruit people with respectable jobs — an engineering consultant, an equity trader, a lawyer, an office manager, a real estate agent, a speech therapist, and a teacher, to take some of the job titles from the first week of our current study.

What an eye-opener.

Web site redesign: NCPA

July 2000

Screenshot of NCPA Web site, 2000

The first Web site for Northern California Publishers & Authors (then called Sacramento Publishers Association) was hosted by one of those companies that offered free sites if their banner ads were displayed at the top of each page.

I remember because I built it.

That site was built with (gasp!) tables for positioning. Tables, and bright colors, and that little stats tracker at the bottom of the page.

(Oh geez, it looks like that account was never closed. When I opened up the archive file to take a screen shot, the tracker image was linked to Extreme Tracking — “Counting since: 22 Jul 2000.” Oops.) Continue reading “Web site redesign: NCPA”

Partners newsletter design

Several years ago I designed and produced the Business Volunteers for the Arts newsletter, Partners. I had fun incorporating the organization’s logo (designed by someone else) in the nameplate.

1999 logo of Business Volunteers for the Arts

Nameplate of 1999 Business Volunteers for the Arts newsletter

Business Volunteers for the Arts 1999 newsletter


Later the organization was renamed and BVA became a program within the larger organization, and I had to redesign the nameplate. (This logo also was designed by someone else.)

2001 logo of Arts and Business Council

Nameplate of 2001 Arts and Business Council newsletter

Arts and Business Council 2001 newsletter

Web site redesign: Golden Green Press

Loraine Holden, author of Don’t Get Thin, Get Healthy, wanted the ability to add articles on breaking health news to her Web site. Her previous webmaster set up a blog for her, but it wasn’t integrated into her site.

So Loraine asked me to add the blog link to her site. Continue reading “Web site redesign: Golden Green Press”