<?xml version="1.0" encoding="UTF-8"?>
<!-- generator="wordpress/2.3.3" -->
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	>

<channel>
	<title>Blog</title>
	<link>http://www.williamswriting.com/blog</link>
	<description>occasional writings about editing &#038; design</description>
	<pubDate>Thu, 15 May 2008 13:51:05 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.3.3</generator>
	<language>en</language>
			<item>
		<title>Tracking your Web site or blog visitors</title>
		<link>http://www.williamswriting.com/blog/2008/tracking-site-visitors/</link>
		<comments>http://www.williamswriting.com/blog/2008/tracking-site-visitors/#comments</comments>
		<pubDate>Thu, 15 May 2008 13:51:05 +0000</pubDate>
		<dc:creator>Sandra K. Williams</dc:creator>
		
		<category><![CDATA[Web Site Design]]></category>

		<guid isPermaLink="false">http://www.williamswriting.com/blog/2008/tracking-site-visitors/</guid>
		<description><![CDATA[An overview of Web site statistics for the new proprietor of a Web site or blog. If anything is unclear or confusing, please leave a comment so I can fix the problem. Thanks!


Page tags
Site logs
How to access your site logs through your Web host
Example site log entry


There are two ways to track your site visiters: [...]]]></description>
			<content:encoded><![CDATA[<p>An overview of Web site statistics for the new proprietor of a Web site or blog. If anything is unclear or confusing, please leave a comment so I can fix the problem. Thanks!</p>

<ul>
<li><a href="#pt">Page tags</a></li>
<li><a href="#sl">Site logs</a></li>
<li><a href="#access">How to access your site logs through your Web host</a></li>
<li><a href="#example">Example site log entry</a></li>
</ul>

<p>There are two ways to track your site visiters: site logs and page tags (counters and trackers). Both provide information about</p>

<ul>
<li>the number of visitors,</li>
<li>the countries of your visitors,</li>
<li>the links on other sites that led to yours,</li>
<li>the words that brought up your site in online searches,</li>
<li>which search engine was used,</li>
<li>the Web browsers and operating systems used by your visitors, and</li>
<li><p>other data.</p>

<p><a href="http://www.williamswriting.com/blog/2008/tracking-site-visitors/#more-20" class="more-link">(more&#8230;)</a></p></li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://www.williamswriting.com/blog/2008/tracking-site-visitors/feed/</wfw:commentRss>
		</item>
		<item>
		<title>WordPress 2.5 and Event Calendar</title>
		<link>http://www.williamswriting.com/blog/2008/wordpress-25-and-event-calendar/</link>
		<comments>http://www.williamswriting.com/blog/2008/wordpress-25-and-event-calendar/#comments</comments>
		<pubDate>Tue, 08 Apr 2008 02:17:37 +0000</pubDate>
		<dc:creator>Sandra K. Williams</dc:creator>
		
		<category><![CDATA[Web Site Design]]></category>

		<guid isPermaLink="false">http://www.williamswriting.com/blog/2008/wordpress-25-and-event-calendar/</guid>
		<description><![CDATA[The current version of the Event Calendar plug-in (3.1.1rc3) doesn&#8217;t work with WordPress 2.5. A solution was posted to the Event Calendar e-mail list.

I&#8217;ve uploaded my patched files here: http://www.williamswriting.com/pdf/ec311rc3patch.zip

To use the patch, first download and unzip the Event Calendar 3.1.1rc3 plug-in.

Then download the file from my site. Copy the unzipped files into the Event [...]]]></description>
			<content:encoded><![CDATA[<p>The current version of the Event Calendar plug-in (3.1.1rc3) doesn&#8217;t work with WordPress 2.5. A solution was posted to the Event Calendar e-mail list.</p>

<p>I&#8217;ve uploaded my patched files here: <a href="http://www.williamswriting.com/pdf/ec311rc3patch.zip">http://www.williamswriting.com/pdf/ec311rc3patch.zip</a></p>

<p>To use the patch, first download and unzip the <a href="http://wpcal.firetree.net/">Event Calendar 3.1.1rc3 plug-in</a>.</p>

<p>Then download the file from my site. Copy the unzipped files into the Event Calendar plug-in folder. DON&#8217;T FORGET TO SCAN FOR VIRUSES BEFORE UNZIPPING.</p>

<p>There should be two replacement files: eventcalendar3.php and ec3.js. Backup files for both (eventcalendar-BU.php and ec3-BU.js) are included, just in case the patches don&#8217;t work for you. The Past Events plug-in (not a patch but very useful) contributed by one of the list members is also included.</p>

<p><strong>Added:</strong> Sergio asked, &#8220;Is there any solution to the 404 error with the tags in the WP 2.5 when you use the &#8216;Keep Events Separate&#8217; option?&#8221;</p>

<p>This patch should fix that problem. I use &#8220;Keep Events Separate&#8221; on my <a href="http://www.williamswriting.com/demo/">test blog</a>. There has to be an event for the month that&#8217;s clicked, however. I haven&#8217;t tried this patch on WordPress 2.5.1 yet.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.williamswriting.com/blog/2008/wordpress-25-and-event-calendar/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Sacramento Portuguese Heritage Recipe Book</title>
		<link>http://www.williamswriting.com/blog/2008/sacramento-portuguese-heritage-recipe-book/</link>
		<comments>http://www.williamswriting.com/blog/2008/sacramento-portuguese-heritage-recipe-book/#comments</comments>
		<pubDate>Wed, 26 Mar 2008 13:41:10 +0000</pubDate>
		<dc:creator>Sandra K. Williams</dc:creator>
		
		<category><![CDATA[Book Design]]></category>

		<guid isPermaLink="false">http://www.williamswriting.com/blog/2008/sacramento-portuguese-heritage-recipe-book/</guid>
		<description><![CDATA[Just about ten years ago I laid out a fund-raising recipe book for Gloria Council No. 3 of IDES. I got involved in other things and the project lapsed. Then a few months ago someone called me wanting one of those books. Of course none were to be had.
]]></description>
			<content:encoded><![CDATA[<p>Just about ten years ago I laid out a fund-raising recipe book for Gloria Council No. 3 of IDES. I got involved in other things and the project lapsed. Then a few months ago someone called me wanting one of those books. Of course none were to be had. <a href="http://www.williamswriting.com/blog/2008/sacramento-portuguese-heritage-recipe-book/#more-18" class="more-link">(more&#8230;)</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.williamswriting.com/blog/2008/sacramento-portuguese-heritage-recipe-book/feed/</wfw:commentRss>
		</item>
		<item>
		<title>It&#8217;s only easy if you know how to do it</title>
		<link>http://www.williamswriting.com/blog/2008/its-only-easy-if-you-know-how-to-do-it/</link>
		<comments>http://www.williamswriting.com/blog/2008/its-only-easy-if-you-know-how-to-do-it/#comments</comments>
		<pubDate>Thu, 20 Mar 2008 17:16:39 +0000</pubDate>
		<dc:creator>Sandra K. Williams</dc:creator>
		
		<category><![CDATA[Web Site Design]]></category>

		<guid isPermaLink="false">http://www.williamswriting.com/blog/2008/its-only-easy-if-you-know-how-to-do-it/</guid>
		<description><![CDATA[From Jakob Nielsen&#8217;s Alertbox:


  In our current round of usability research, only 76% of users who expressed a desire to run a Google search were successful. In other words, 1/4 of users who wanted to use Google couldn&#8217;t do so. (Instead, they either completely failed to get to any search engine or ended up [...]]]></description>
			<content:encoded><![CDATA[<p>From <a href="http://www.useit.com/alertbox/designer-user-differences.html">Jakob Nielsen&#8217;s Alertbox</a>:</p>

<blockquote>
  <p>In our current round of usability research, only <strong>76%</strong> of users who expressed a desire to run a Google search were successful. In other words, <strong>1/4 of users who wanted to use Google couldn&#8217;t do so</strong>. (Instead, they either completely failed to get to any search engine or ended up running their query on a different search engine — usually whatever type-in field happened to be at hand.) .&nbsp;.&nbsp;. Also, for this round of research we&#8217;re deliberately <a href="http://www.useit.com/alertbox/user-skills.html">recruiting above-average users</a></p>
</blockquote>

<p>Following that link:</p>

<blockquote>
  <p>Unless a specific study calls for participants with a different profile, we mostly recruit people with respectable jobs — an engineering consultant, an equity trader, a lawyer, an office manager, a real estate agent, a speech therapist, and a teacher, to take some of the job titles from the first week of our current study.</p>
</blockquote>

<p>What an eye-opener.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.williamswriting.com/blog/2008/its-only-easy-if-you-know-how-to-do-it/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Web site redesign: NCPA</title>
		<link>http://www.williamswriting.com/blog/2007/ncpa-redesign/</link>
		<comments>http://www.williamswriting.com/blog/2007/ncpa-redesign/#comments</comments>
		<pubDate>Tue, 25 Dec 2007 05:24:00 +0000</pubDate>
		<dc:creator>Sandra K. Williams</dc:creator>
		
		<category><![CDATA[Web Site Design]]></category>

		<guid isPermaLink="false">http://www.williamswriting.com/blog/2007/ncpa-redesign/</guid>
		<description><![CDATA[July 2000



The first Web site for Northern California Publishers &#38; Authors (then called Sacramento Publishers Association) was hosted by one of those companies that offered free sites if their banner ads were displayed at the top of each page.

I remember because I built it.

That site was built with (gasp!) tables for positioning. Tables, and bright [...]]]></description>
			<content:encoded><![CDATA[<h3>July 2000</h3>

<p><a href="http://www.williamswriting.com/photos/ncpa-2000-lrg.gif"><img src="http://www.williamswriting.com/photos/ncpa-2000-sm.gif" width="235" height="352" alt="Original NCPA site, 2000" /></a></p>

<p>The first Web site for <a href="http://www.norcalpa.org/index.php">Northern California Publishers &amp; Authors</a> (then called Sacramento Publishers Association) was hosted by one of those companies that offered free sites if their banner ads were displayed at the top of each page.</p>

<p>I remember because I built it.</p>

<p>That site was built with (gasp!) tables for positioning. Tables, and bright colors, and that little stats tracker at the bottom of the page.</p>

<p>(Oh geez, it looks like that account was never closed. When I opened up the archive file to take a screen shot, the tracker image was linked to <a href="http://extremetracking.com/">Extreme Tracking</a> &#8212; &#8220;Counting since: 22 Jul 2000.&#8221; Oops.) <a href="http://www.williamswriting.com/blog/2007/ncpa-redesign/#more-15" class="more-link">(more&#8230;)</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.williamswriting.com/blog/2007/ncpa-redesign/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Partners newsletter design</title>
		<link>http://www.williamswriting.com/blog/2007/partners-newsletter-design/</link>
		<comments>http://www.williamswriting.com/blog/2007/partners-newsletter-design/#comments</comments>
		<pubDate>Thu, 20 Dec 2007 15:35:10 +0000</pubDate>
		<dc:creator>Sandra K. Williams</dc:creator>
		
		<category><![CDATA[Newsletter Design]]></category>

		<guid isPermaLink="false">http://www.williamswriting.com/blog/2007/partners-newsletter-design/</guid>
		<description><![CDATA[Several years ago I designed and produced the Business Volunteers for the Arts newsletter, Partners. I had fun incorporating the organization&#8217;s logo (designed by someone else) in the nameplate.









Later the organization was renamed and BVA became a program within the larger organization, and I had to redesign the nameplate. (This logo also was designed by [...]]]></description>
			<content:encoded><![CDATA[<p>Several years ago I designed and produced the Business Volunteers for the Arts newsletter, <em>Partners</em>. I had fun incorporating the organization&#8217;s logo (designed by someone else) in the nameplate.</p>

<p><img src="http://www.williamswriting.com/photos/nl-bva-logo-1999.gif" width="75" height="75" alt="1999 logo of Business Volunteers for the Arts" /></p>

<p><img src="http://www.williamswriting.com/photos/nl-bva-flag.gif" width="363" height="75" alt="Nameplate of 1999 Business Volunteers for the Arts newsletter" /></p>

<p><img src="http://www.williamswriting.com/photos/nl-bva-fall-1999.jpg" width="235" height="290" alt="Business Volunteers for the Arts 1999 newsletter" /></p>

<hr />

<p>Later the organization was renamed and BVA became a program within the larger organization, and I had to redesign the nameplate. (This logo also was designed by someone else.)</p>

<p><img src="http://www.williamswriting.com/photos/nl-abc-logo-2001.gif" width="75" height="75" alt="2001 logo of Arts and Business Council" /></p>

<p><img src="http://www.williamswriting.com/photos/nl-abc-flag.gif" width="363" height="75" alt="Nameplate of 2001 Arts and Business Council newsletter" /></p>

<p><img src="http://www.williamswriting.com/photos/nl-abc-winter-2001.jpg" width="235" height="290" alt="Arts and Business Council 2001 newsletter" /></p>
]]></content:encoded>
			<wfw:commentRss>http://www.williamswriting.com/blog/2007/partners-newsletter-design/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Web site redesign: Golden Green Press</title>
		<link>http://www.williamswriting.com/blog/2007/golden-green-redesign/</link>
		<comments>http://www.williamswriting.com/blog/2007/golden-green-redesign/#comments</comments>
		<pubDate>Mon, 17 Dec 2007 21:33:06 +0000</pubDate>
		<dc:creator>Sandra K. Williams</dc:creator>
		
		<category><![CDATA[Clients]]></category>

		<category><![CDATA[Web Site Design]]></category>

		<guid isPermaLink="false">http://www.williamswriting.com/blog/2007/golden-green-redesign/</guid>
		<description><![CDATA[Loraine Holden, author of Don&#8217;t Get Thin, Get Healthy, wanted the ability to add articles on breaking health news to her Web site. Her previous webmaster set up a blog for her, but it wasn&#8217;t integrated into her site.

So Loraine asked me to add the blog link to her site.
]]></description>
			<content:encoded><![CDATA[<p>Loraine Holden, author of <i>Don&#8217;t Get Thin, Get Healthy</i>, wanted the ability to add articles on breaking health news to her Web site. Her previous webmaster set up a blog for her, but it wasn&#8217;t integrated into her site.</p>

<p>So Loraine asked me to add the blog link to her site. <a href="http://www.williamswriting.com/blog/2007/golden-green-redesign/#more-14" class="more-link">(more&#8230;)</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.williamswriting.com/blog/2007/golden-green-redesign/feed/</wfw:commentRss>
		</item>
		<item>
		<title>InfoNotes newsletter design</title>
		<link>http://www.williamswriting.com/blog/2007/infonotes-newsletter-design/</link>
		<comments>http://www.williamswriting.com/blog/2007/infonotes-newsletter-design/#comments</comments>
		<pubDate>Fri, 14 Dec 2007 03:26:16 +0000</pubDate>
		<dc:creator>Sandra K. Williams</dc:creator>
		
		<category><![CDATA[Clients]]></category>

		<category><![CDATA[Newsletter Design]]></category>

		<guid isPermaLink="false">http://www.williamswriting.com/blog/2007/infonotes-newsletter-design/</guid>
		<description><![CDATA[Last year I got a call from a prospective client regarding a newsletter project. The client, a state agency with six offices throughout California, wanted to consolidate the individual newsletters created at each site into a single newsletter.

First step was a redesign while they searched for an editor. None of the offices had a dedicated [...]]]></description>
			<content:encoded><![CDATA[<p>Last year I got a call from a prospective client regarding a newsletter project. The client, a state agency with six offices throughout California, wanted to consolidate the individual newsletters created at each site into a single newsletter.</p>

<p>First step was a redesign while they searched for an editor. None of the offices had a dedicated editor; the job was assigned to individuals who shoehorned the newsletter work in between their regular duties, and the newsletters of the six offices lacked an overall agency design. <a href="http://www.williamswriting.com/blog/2007/infonotes-newsletter-design/#more-10" class="more-link">(more&#8230;)</a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.williamswriting.com/blog/2007/infonotes-newsletter-design/feed/</wfw:commentRss>
		</item>
		<item>
		<title>POD = Print On Demand</title>
		<link>http://www.williamswriting.com/blog/2007/print-on-demand/</link>
		<comments>http://www.williamswriting.com/blog/2007/print-on-demand/#comments</comments>
		<pubDate>Mon, 03 Dec 2007 17:24:23 +0000</pubDate>
		<dc:creator>Sandra K. Williams</dc:creator>
		
		<category><![CDATA[Miscellaneous]]></category>

		<guid isPermaLink="false">http://www.williamswriting.com/blog/2007/print-on-demand/</guid>
		<description><![CDATA[POD is a process: Print On Demand. Any printshop running a digital press &#8212; such as a DocuTech, an Indigo, an iGen, a Nuvera &#8212; can provide POD services. They print only the quantity you need. There&#8217;s no minimum of 500 or 1,000 copies. Kinko&#8217;s and AlphaGraphics are POD shops, just as Lightning Source is. [...]]]></description>
			<content:encoded><![CDATA[<p>POD is a process: Print On Demand. Any printshop running a digital press &#8212; such as a DocuTech, an Indigo, an iGen, a Nuvera &#8212; can provide POD services. They print only the quantity you need. There&#8217;s no minimum of 500 or 1,000 copies. Kinko&#8217;s and AlphaGraphics are POD shops, just as Lightning Source is. By the way, Lightning Source isn&#8217;t a publisher and doesn&#8217;t call itself one.</p>

<p>The companies that facilitate on-demand book printing and delivery, like iUniverse and AuthorHouse, aren&#8217;t PODs &#8212; they&#8217;re POD <em>publishers</em>, also called subsidy publishers. (And don&#8217;t let these companies fool you &#8212; you&#8217;re not the publisher unless you own the <a href="http://isbn.org/standards/home/isbn/us/isbnqa.asp">ISBN</a>.) POD describes the process they use.</p>

<p>Don&#8217;t take my word for it:</p>

<ul>
<li><a href="http://www.unionwriters.org/posts/index.php?p=215">http://www.unionwriters.org/posts/index.php?p=215</a></li>
<li><a href="http://www.graphic-design.com/news/2007/print_on_demand.html">http://www.graphic-design.com/news/2007/print_on_demand.html</a></li>
<li><a href="http://www.sfwa.org/beware/printondemand.html">http://www.sfwa.org/beware/printondemand.html</a></li>
<li><a href="http://fictionwriting.about.com/od/publishingterms/g/pod.htm">http://fictionwriting.about.com/od/publishingterms/g/pod.htm</a></li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://www.williamswriting.com/blog/2007/print-on-demand/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Copyright infringement and plagiarism</title>
		<link>http://www.williamswriting.com/blog/2007/plagiarism/</link>
		<comments>http://www.williamswriting.com/blog/2007/plagiarism/#comments</comments>
		<pubDate>Tue, 23 Jan 2007 18:09:44 +0000</pubDate>
		<dc:creator>Sandra K. Williams</dc:creator>
		
		<category><![CDATA[Editing &amp; Writing]]></category>

		<guid isPermaLink="false">http://www.williamswriting.com/blog/2007/plagiarism/</guid>
		<description><![CDATA[It is not okay to take large blocks of writing from Web sites and present that information as your own work.

If I find that work you have given to me to edit is not yours, I will return the project to you.
]]></description>
			<content:encoded><![CDATA[<p>It is <strong>not</strong> okay to take large blocks of writing from Web sites and present that information as your own work.</p>

<p>If I find that work you have given to me to edit is not yours, I will return the project to you.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.williamswriting.com/blog/2007/plagiarism/feed/</wfw:commentRss>
		</item>
	</channel>
</rss>
