Newsletter Design and Production
Stay in touch with a monthly, quarterly, or annual newsletter. You can mail out traditional printed newsletters like the ones shown here or set up an e-mail list. I do both, and I can help you migrate from print to Internet.
Design
The very first step in any design project is brainstorming.
Why do you need a newsletter? Who will read it? What information do you want to share? How often will the issues come out? How will you distribute it?
How many subscribers do you expect? Should readers pay? How will you attract paying readers?
Will the newsletter be printed or photocopied? If printed, how many colors? Who will write the articles? Will photos be included? Who will take photos?
How much have you budgeted? Do you want to outsource all the newsletter services, or just the initial design?
If you were to consider hiring my services, I would go over the questions above with you and quote a fee. If you agreed to the fee, we’d sign a contract, you would pay the first installment, and I would begin work.
Normally I prepare up to three designs using dummy text, based on your preferences and needs. You would select the design you liked best and make suggestions for changes, if necessary.
Then I would finalize the design for your approval. That final design becomes the template — every issue of the newsletter would be based on this template.
I have designed plain-text newsletters for e-mailing, newsletters for display on Web sites, and print newsletters.
Unanswered questions? Contact me.
Production
Production may involve everything from writing the articles to arranging printing and mailing.
What services do you need? I have set an editorial calendar, written articles, reminded columnists their articles were due, edited articles, scanned and cropped photos, laid out the newsletter pages, set up e-mail distribution lists, and coordinated printing and mailing.
Please contact me if you have any questions I didn’t answer here.
Dummy text — a string of nonsense words like imsep pretu tempu revol bileg rokam — makes it easier to evaluate the design without getting caught up in reading the text and making corrections to it.