An ARC (advance reading copy*) is a prepublication copy of your book that is distributed to reviewers and bookstores to stir up interest in your book. If reviewers provide feedback in time, excerpts of their reviews can be used on the cover and in marketing materials. Bookstores may place orders for your books based on . . .
Archive for the marketing tag
When you set your book’s list price, you have to make it high enough to cover the cost of printing and the retailer’s discount. Let’s assume you’re printing a 200-page book at CreateSpace. The discount is 20% for sales through CreateSpace, 40% for sales through Amazon, and 60% for Expanded Distribution.* For B&W books of . . .
What trim size should I select for my book? This question comes up all the time. How many words does your manuscript have? Let’s assume for planning purposes that the manuscript is regular text only (no bullet points, footnotes, etc.) and each book page will have 300 words. (This number only a rough estimate! The . . .