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How to sell e-books in person

Many of my clients sell books at book shows, state fairs, seminars, and other events where they are face-to-face with readers. Selling in person works great when you have a physical book and the reader likes physical books. Some readers, however, prefer e-books.

Telling someone your book is available at all the major e-book retailers isn’t good customer service. The buyer wants the book now, not later — assuming they’ll remember to look for it later.

At least two companies are now making e-book cards. Each card has a redemption code on it, just like the gift cards found on kiosks at stores. Book buyers buy the book card from the author/publisher, go to the website shown on the card, enter the redemption code, and download the e-book.

I haven’t used any of these services, and I’d be interested in hearing from authors, publishers, and readers who have.




Updated 10/20/2013 to add an additional source.

About Sandra K. Williams

Sandra K. Williams loves books, both printed and digital. Since 1996 she has worked with authors and independent publishers, editing and designing books for print. Since 1999 she has built easy-to-use, accessible websites, and she uses her HTML and CSS skills to design reader-friendly e-books.

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