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It’s only easy if you know how to do it

From Jakob Nielsen’s Alertbox:

In our current round of usability research, only 76% of users who expressed a desire to run a Google search were successful. In other words, 1/4 of users who wanted to use Google couldn’t do so. (Instead, they either completely failed to get to any search engine or ended up running their query on a different search engine — usually whatever type-in field happened to be at hand.) . . . Also, for this round of research we’re deliberately recruiting above-average users.

Following that link:

Unless a specific study calls for participants with a different profile, we mostly recruit people with respectable jobs — an engineering consultant, an equity trader, a lawyer, an office manager, a real estate agent, a speech therapist, and a teacher, to take some of the job titles from the first week of our current study.

What an eye-opener.

About Sandra K. Williams

Sandra K. Williams loves books, both printed and digital. Since 1996 she has worked with authors and independent publishers, editing and designing books for print. Since 1999 she has built easy-to-use, accessible websites, and she uses her HTML and CSS skills to design reader-friendly e-books.

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